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Athena Group, East Coast Energy employees support Uttarakhand relief operations

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Hyderabad, July 9, 2013: Athena Group, East Coast Energy & their associate companies extend their financial assistance of Rs 23 lakh to mitigate the suffering of the victims of flash floods and heavy rainfall in Uttarakhand. Over 500 employees of the group companies voluntarily contributed one-day salary to this noble initiative.

In this most difficult period of human calamity, Athena Group, East Coast Energy and its associate companies would like to support Ramakrishna Mission, which has been requested by National Disaster Management Authority to conduct the relief & rehabilitation mission owing to the magnitude of the mayhem at Uttarakhand. Enthused by the employee’s gesture, the management also volunteered to match their contribution and support this initiative.ImageImage.

At a brief interaction, the senior management and employees handed over a cheque of Rs 23 lakh at the Hyderabad office to Sri Swami Purnabodhanandaji from Ramakrishna Math – Hyderabad as our contribution to this massive rehabilitation mission.

Mr. T V Krishna, Vice Chairman said “As a responsible corporate citizen, we are committed to contribute to local communities and well-being of their citizens. Overwhelmed by magnitude of the mayhem and destruction caused by the flash floods, we extend our support to Ramakrishna Math with our small contribution to help a larger cause and particularly the flood victims and rehabilitation in the Uttarakhand region..

We seek the support of the local media in Hyderabad to highlight the contributions of these 500 employees who voluntarily came forward to support the rehabilitation and relief operations being undertaken by Ramakrishna Mission.

Ramakrishna Mission is known for its self less service to mankind through their massive relief operations undertaken by them in India, Burma, Bangladesh and Sri Lanka in earlier calamities and hardships. The relief works are being undertaken by the Mission in the affected areas through its Kankhal (Haridwar) center with the relief camp having been established at Agastya Muni, about 25 kms from Rudraprayag. We hope the efforts of Ramakrishna Mission will provide the much needed relief and succor to the victims of the flash floods and devastation it caused at Uttarakhand and our small contribution comes handy in this relief mission.


Global Aerospace Meet in Hyderabad

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Greater Possibilities says the tagline for three-day Global Defense & Aerosupply India being organized in Hyderabad. It aims to showcase the 29th State of India – TELANGANA to the global majors in the defense & aerospace industry as a potential hub for the industry. The new State took birth on June 2nd after a 14 year struggle to gain political approval and comes into its own trying to garner support from general public, politicians and investors alike. The birth pangs of this new State after division from erstwhile united Andhra Pradesh is visible with resources coming under severe strain. The resilient & tough Chief Minister who had dug his heels for last 14 years is now steering the new State towards “Bangaru Telangana” and making efforts to bring prosperity having achieved Statehood with its industry & investment-friendly policies.

In this backdrop, the three-day Global Defense Aerosupply India being organized by Govt. of Telangana brings global majors like EADS, Airbus, Eurocopter, Dassault, UTC, Honeywell, Lockheed Martin, Hamilton, Zodiac, Philips Aircraft, UTC HQ and the IAMF (Israeli Aerospace Manufacturing Federation) to Hyderabad. Some of the best minds will be talking about the Opportunities in the Defense & Aerospace industry and discuss the challenges & government policies alike.

They include keynote addresses by Dr. V. K. Saraswat, Former Secretary, Dept. of Defence R&D (GoI) & Scientific Adviser to Raksha Mantri & Director General of DRDO & ADA, Dr. Henri-Jacques Topf, Chairman – Schneider International, Mr. Daniel Kumar, Director SCM, UTC AerospacE Systems, Mr. Richard Budihadianto, President & CEO – GMF AeroAsia, Mr. Y Chandra Shekhar, Head – Sourcing, Airbus India, Mr. Ashish Mishra, Head – Indian Operations, P3, Mr. Girish Deshmukh, Head – Aerospace, GMR Hyderabad International Airport, Mr. Jayesh Ranjan, IAS & MD – APIIC, Mr. G Satheesh Reddy, Director – Research Center Imarat, DRDO, Mr. Patrick Fardeau, Aerospace & Defence Industry Sales Director – Dassault Systemes, Mr. Raj Velagapudi, Senior VP – Cyient among other distinguished speakers.

If you want to stay abreast of the developments in this space, keep visiting the conference website, http://www.aerosupplyindia.com for updates

Written by schelluri

October 20, 2014 at 12:18 pm

A race to the middle in India

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Interesting insights into Indian Management Consulting practice by B J  Richards, am reproducing his blog here


By B.J. Richards

The Indian consulting market, far more than most others, has a pretty dramatically polarized service offering. At one end of the spectrum, you have technology consulting, which makes up just shy of half the market. On the other, you’ll find strategy consulting, which is responsible for another quarter of all the work done here. And there’s very little happening in between.

Until recently, that was OK – India’s young businesses were generally willing to spend on help with their IT systems and in forming their master plan but were determined to do everything else in house using elbow grease rather than pricey external help. But as Indian businesses mature and seek to compete in the global marketplace, their needs are becoming more sophisticated, and those in-between services that once seemed like frivolous luxuries are fast becoming necessities.

In theory, this should be great news for consultants, and indeed it is – opportunities to build the business abound! But at the moment there’s some doubt as to who will provide these in-between services. In a market where consulting is so much about technology — and in a world where pretty much all consulting services are becoming intimately bound up with the IT function — consulting firms and digital agencies don’t look so different to the average buyer. And India’s businesses, at the moment, may not have a clear understanding of why they should choose a consulting firm to handle their (for example) efficiency project over a digital agency. After all, the client expects its efficiency solution will be technology-led anyway, so why not go straight to a provider that that has technology at its heart?

Somewhat ironically, India’s IT consulting firms have actually done a fine job of moving beyond the back office in their foreign outposts – like in the Nordics, where they’ve successfully added a strategic component to their competitively priced IT services to make a very attractive offering.  But many of India’s larger firms have been so focused on conquering the overseas market that they’ve paid little attention to the growing demand for expanded services back home.  Now India’s digital agencies – which have remained keenly attuned to the Indian market — will likely be trying to replicate what consultants have done overseas, throwing in a bit of traditional consulting as an add-on to their regular services, potentially impressing buyers with their one-stop-shop offering.

Ultimately, India’s consultants and digital agencies could find themselves in a race to determine who will become the preferred provider of those many services that lie between IT and strategy.  For India’s consultants, it is absolutely critical that they convince clients that they understand digital before digital agencies are able to convince clients that they understand consulting.  But it’s going to be tough given that these firms often have little capacity in the in-between space to draw upon.

Written by schelluri

September 23, 2014 at 3:08 pm

The Editor’s point of view

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Finally someone who believes that PR professional and Editor share a professional relationship and need to be honest with your client and reporter. Having been a Reporter, PR agency and Corporate Communications guy handling both groups – Reporter | PR Agency – Richa’s piece is bang on target. Only hope PR agency owners and Clients learn to value PR counsel and understand its importance beyond peddling media releases and stories. PR is way beyond this & extremely strategic in nature but needs to be nurtured and built very carefully and both Client & Media need to respect your inputs which can only come when you know and research them well.
Great post – was so keen to blog on these topics but suffering from interia and lethargy – thanks Richa!!


At Adfactors PR, I recently had the opportunity to attend a workshop with the renowned ex journalist Shishir Joshi, who has worked with leading media institutions like The Indian Express, Nagpur Times, Hitavada, CNN.com, NDTV, Aaj Tak and his last assignment was as a Group Editorial Director with MiD DAY. Shishir initiated an education initiative Journalism Mentor (www.journalismmentor.in) part of JM Foundation for Excellence in Journalism. And is currently the CEO at Bombay First – an initiative now in its 20th year to make the city a better place to live, work and invest in. It aims to serve the city with the best that private business can offer.

  1. Build a Non-Transactional Relationship: To begin with, identify editors from select publications which matter the most to your clients. Know more about them, their current role, recent articles written by them, style of writing, about their previous stint, what they like, their…

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Written by schelluri

May 8, 2014 at 11:32 am

Posted in Uncategorized

Indian Youth and Parents: Learning Football Is Like Learning an Instrument

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How true – learning football with professional training is different from just hitting the ball in a playground

Written by schelluri

April 17, 2014 at 11:21 am

Posted in Uncategorized

Great Heights

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Great Heights.

This is a blog by recruitment consultant by Spurthi Devalla from 33Talent on hiring for communications sector & her experiences in Singapore

Does PR Education create better professionals??

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Came across this discussion on Linkedin (http://linkd.in/1qrOCKz) on Are PR degrees worth it?? After reading comments, I felt like sharing my comments as well – having spent last 20 years in the communication industry in India. My two cents on subject:

PR courses & degrees help understand theory – but practice gives it grounding. Research in PR pans across so many verticals now including the latest fad of social media & its ubiquitous effects on organizations & marketing campaigns.

In my limited experience of 20 years in India having worked in News Reporting, PR Agency & Corporate Sector and currently as an independent consultant – lack of professional programs in PR education in India is not helping create talent pool. Students get enamoured with TV, Radio & Film shooting in communication programs at Indian universities – few pursue PR as a full time program. It’s a chicken-and-egg kind of situation – lack of students don’t permit colleges & universities to offer it as a full-time course and lack of courses don’t attract students. The approach of regulatory body – University Grant Commission (UGC) which needs to approve the same is also not helping either.

Am given to understand that UGC doesn’t recognize Public Relations as a Bachelors or Masters’ INDEPENDENT program – it has to be clubbed with Arts courses, for e.g. you can pursue – Bachelors of Arts (Public Relations) or Masters of Arts (PR) though a lot of private colleges are offering them. For those who are inclined to pursue PR as a professional program, there is no recognized college|univ offering the same – its an elective in Masters – Mass Communication where focus is on Journalism – Print | TV | Radio | Advertising & PR is an elective.

Another dimension for PR education not being very encouraged in India & Asia has been the rather low academic insights into this nascent industry and its recognition with the academia and industry. I am a member of Asian Media Information & Communication Center, Singapore for last 5 years and have been pushing them to include Public Relations as a theme in their conference, research, publications etc.

Have presented a paper at 2012 AMIC conference in Kuala Lumpur on “Social Media, PR & Journalists – Issues of Trust: case study of India & Malaysia”; “Ethical Dimension of Media Industry – case study of India” in 2013 at Indonesia and presently working on a paper for 2014 in Bangkok. Very grudgingly & reluctantly AMIC approached the subject and accepted but there is hardly any representation from the Indian PR professionals and my attempts to get them to partner with Mudra Institute of Communication or engage with corporate communication team in large companies like Reliance, Tata, L&T, GMR, Jindals, Birla, ICICI Bank etc got limited attention.

As a PR professional running my own consulting firm in Hyderabad – my attempts to study PR has been really uphill task since no Indian university offers any mid-career program for experienced professionals in PR. US universities offering these programs come at a very steep price and one needs to quit jobs & family and pursue the same there. In Europe, MSCom offered by USi, Lugano was the program I was very keen to pursue but couldn’t due to lack of financial support. Again, except one Indian student who pursued this program, nobody else even knows about the same. Singapore Management University offers the same program but they don’t offer visa to pursue the program for Indian students – had applied, paid application fees and then had to abandon the same.

Public Relations in India is still long way from being accepted professionally as a profession & career despite having over 10000 people working & lot of PR association & events taking place. I am handling companies in start-up stage to $1billion stage in IT, Healthcare, Energy, Realty – the understanding at Media|Client end of PR is abysmally low & for some companies & their managements, it’s all about “Managing Media” and a stand-alone function. The integration of PR with Marketing, IT, HR & Administration, Finance, Technical & Project departments is still at a nascent stage and lacks maturity. I hope this changes for the better & quickly!!

Divided state, divided media

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Brilliant piece on State of Media in Andhra Pradesh – written by Sevanti Ninan for LiveMint. 

Source: http://www.livemint.com/Opinion/Pgfl9xpctEJILt8FLb8HkO/Divided-state-divided-media.html


I had been part of the journalist fraternity in 1993-2001 working in Indian Express, Deccan Chronicle & TImes of India and then part of the PR fraternity – first in PR agency, then in corporate communications function with GMR Hyderabad International Airport. Presently, run a small boutique consulting firm helping client build brands & manage reputation using a bunch of communication tools like Media Relation, CSR & Stakeholder Engagement, Issue & Crisis Communication, Advertising, Events & Sponsorship, Internal & Marketing Communications and working with a bunch of clients in different industry sectors.  This changing media landscape has made the task of handling Public Relations using Media as one of the tools a very tough & challenging task for PR professionals.

One of the growth industries triggered by, first, the prospect of, and, now, the impending reality of a separate Telangana state, is media owned by people from the region. Suddenly, it is no longer enough that Andhra Pradesh has far more news channels than any other in the country—some 15, not counting impending and new entrants. What matters is whether the owner belongs to Andhra, or Rayalaseema, or Telangana and whose aspirations the media outlet is striving to represent.

At the end of August, Hyderabad got yet another English newspaper called Metro India. Speeches made on the occasion touched upon the most striking characteristic of the media landscape in this state. Bharatiya Janata Party leader M. Venkaiah Naidu said that if the paper wanted credibility, it should stay away from political affiliation. Chief minister N. Kiran Kumar Reddy said he understood that the earlier newspaper from this group was begun out of compulsion, but he believed this one was being launched out of passion. The reference was to Namaste Telangana, the print mouthpiece of the Telangana Rashtra Samithi (TRS), in which its leader K. Chandrasekhara Rao has a stake.
And the industrialist who part-owns Namaste Telangana and is now launching Metro IndiaC.L. Rajam, assured his listeners that this paper would strive to remain neutral “as much as possible”. Perhaps to that end, it is published by a company other than the one with a political imprint. A couple of years earlier, another Telangana industrialist started another newspaper and TV channel called The Hans India and HMTV, respectively. Those two have also sought to retain a neutral identity.
Andhra Pradesh’s media landscape has become such a chequerboard of affiliations that the politically aligned mediascape in neighbouring Tamil Nadu pales in comparison. With the impending division of the state any discussion on the media’s role has journalists in the state taking you through a newspaper- and channel-listing of who supports which regional formation. Match that with each channel or newspaper’s caste and political affiliation and you get a clear picture of the political economy of the media. There is the Kamma media which supports the Telugu Desam Party and a united Andhra Pradesh; Reddy media which supports the Congress and YSR Congress and the continuance of a united Andhra Pradesh; and Velama media, which includes one group that is from Andhra and pro-Andhra and another that is from Telangana and neutral.
A number of media outlets have political owners, at least in part. Even the franchise for a channel like Zee 24 Ghantalu belongs to a Congress politician. A TV channel begun earlier this year, Channel 10, has a huge public shareholding, believed to have been organized by the Communist Party of India (Marxist). Other media outlets are owned by scheduled caste leaders affiliated to both the Telugu Desam and the TRS. Even village folk are befuddled by these affiliations: a carpenter in a village in Adilabad district told me plaintively, “Overall we do not know what to believe because each person gives their own news.”
Even if you once grew up in this state and have been visiting it since, nothing prepares you for the way identities have suddenly sharpened. You are told that mostly politicians and businessmen from the Andhra region have been the media owners thus far. A newspaper like Eenadu which has been around for 30 plus years (and would now be considered an Andhra publication) is solidly entrenched all over Telangana. Every village one visited in Karimnagar and Adilabad districts for instance, subscribed to it, with only one reporting that it got a few of a copies of Namaste Telangana, which was begun in 2011. Until the recent emergence of T News and V6 as Telangana channels, the news channels in the state which were launched in a huge burst of expansion and after 2001, are all owned by “Andhras.”
Now you have the curious phenomenon of a newspaper or TV channel which is not even aspiring to cover the whole state. Namaste Telangana editor Allam Narayana says the question of trying to sell it in the other regions does not arise—it is a publication meant to give a voice to the aspiration for a Telangana state. The tagline under the masthead says “Our paper, our state.” Why did people from Telangana not invest in the media before this? He says, “Capitalists are feudal in Telangana. Establishing media is costly. They did not see value in it.”
Does the editorial line have to follow ownership? Potturi Venkateswara Rao, former chairman of the Andhra Press Academy and editor in his time of many publications, says that happens because managements now drive the editorial line. They are divided in their regional affiliations and news coverage is influenced by them. Narayana agrees. “Managements have been aggressive in deciding media policy. There are no editors. They are not prevailing.” You are saying that? You ask him. Yes, he grins.
In the sister publication Metro India, Mr. Owner has solved the problem by designating himself Mr. Editor as well.

Sevanti Ninan is a media critic, author and editor of the media watch website thehoot.org. She examines the larger issues related to the media in a fortnightly column.


Written by schelluri

September 23, 2013 at 2:57 pm