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PR after the Mega Merger

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Evolving face of Public Relations in India – will this mega PR firm bring change


MergerSince the last fortnight the entire media industry has been busy analysing the impact of the merger of two media giants – Omnicom and Publicis. The alliance will not only create the world’s largest advertising company with $23 billion in revenue, toppling current market leader WPP plc., but will also create the world’s largest PR company with a combined fee income of over $1.8 billion as well.

PR companies owned by Publicis Group include MSL Group (has strong presence in India, entered India by acquiring Hanmer & Partners and later it also acquired 20:20), Publicis Consultants and Kekst & Company; while Omnicom owned PR companies include, Fishburn Hedges, FleishmanHillard (Strong PA presence in India, was recently in news), Ketchum (entered India few years back by acquiring Sampark PR owned by N S Rajan), Porter Novelli, Marina Maher Communications, Portland and Cone Communications.

Immediately after the deal, all sorts of speculations…

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Written by schelluri

August 13, 2013 at 3:12 pm

Posted in Uncategorized