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Archive for May 2014

The Editor’s point of view

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Finally someone who believes that PR professional and Editor share a professional relationship and need to be honest with your client and reporter. Having been a Reporter, PR agency and Corporate Communications guy handling both groups – Reporter | PR Agency – Richa’s piece is bang on target. Only hope PR agency owners and Clients learn to value PR counsel and understand its importance beyond peddling media releases and stories. PR is way beyond this & extremely strategic in nature but needs to be nurtured and built very carefully and both Client & Media need to respect your inputs which can only come when you know and research them well.
Great post – was so keen to blog on these topics but suffering from interia and lethargy – thanks Richa!!


At Adfactors PR, I recently had the opportunity to attend a workshop with the renowned ex journalist Shishir Joshi, who has worked with leading media institutions like The Indian Express, Nagpur Times, Hitavada, CNN.com, NDTV, Aaj Tak and his last assignment was as a Group Editorial Director with MiD DAY. Shishir initiated an education initiative Journalism Mentor (www.journalismmentor.in) part of JM Foundation for Excellence in Journalism. And is currently the CEO at Bombay First – an initiative now in its 20th year to make the city a better place to live, work and invest in. It aims to serve the city with the best that private business can offer.

  1. Build a Non-Transactional Relationship: To begin with, identify editors from select publications which matter the most to your clients. Know more about them, their current role, recent articles written by them, style of writing, about their previous stint, what they like, their…

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Written by schelluri

May 8, 2014 at 11:32 am

Posted in Uncategorized