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Global Aerospace Meet in Hyderabad

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Greater Possibilities says the tagline for three-day Global Defense & Aerosupply India being organized in Hyderabad. It aims to showcase the 29th State of India – TELANGANA to the global majors in the defense & aerospace industry as a potential hub for the industry. The new State took birth on June 2nd after a 14 year struggle to gain political approval and comes into its own trying to garner support from general public, politicians and investors alike. The birth pangs of this new State after division from erstwhile united Andhra Pradesh is visible with resources coming under severe strain. The resilient & tough Chief Minister who had dug his heels for last 14 years is now steering the new State towards “Bangaru Telangana” and making efforts to bring prosperity having achieved Statehood with its industry & investment-friendly policies.

In this backdrop, the three-day Global Defense Aerosupply India being organized by Govt. of Telangana brings global majors like EADS, Airbus, Eurocopter, Dassault, UTC, Honeywell, Lockheed Martin, Hamilton, Zodiac, Philips Aircraft, UTC HQ and the IAMF (Israeli Aerospace Manufacturing Federation) to Hyderabad. Some of the best minds will be talking about the Opportunities in the Defense & Aerospace industry and discuss the challenges & government policies alike.

They include keynote addresses by Dr. V. K. Saraswat, Former Secretary, Dept. of Defence R&D (GoI) & Scientific Adviser to Raksha Mantri & Director General of DRDO & ADA, Dr. Henri-Jacques Topf, Chairman – Schneider International, Mr. Daniel Kumar, Director SCM, UTC AerospacE Systems, Mr. Richard Budihadianto, President & CEO – GMF AeroAsia, Mr. Y Chandra Shekhar, Head – Sourcing, Airbus India, Mr. Ashish Mishra, Head – Indian Operations, P3, Mr. Girish Deshmukh, Head – Aerospace, GMR Hyderabad International Airport, Mr. Jayesh Ranjan, IAS & MD – APIIC, Mr. G Satheesh Reddy, Director – Research Center Imarat, DRDO, Mr. Patrick Fardeau, Aerospace & Defence Industry Sales Director – Dassault Systemes, Mr. Raj Velagapudi, Senior VP – Cyient among other distinguished speakers.

If you want to stay abreast of the developments in this space, keep visiting the conference website, http://www.aerosupplyindia.com for updates


Written by schelluri

October 20, 2014 at 12:18 pm

Great Heights

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Great Heights.

This is a blog by recruitment consultant by Spurthi Devalla from 33Talent on hiring for communications sector & her experiences in Singapore

Does PR Education create better professionals??

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Came across this discussion on Linkedin (http://linkd.in/1qrOCKz) on Are PR degrees worth it?? After reading comments, I felt like sharing my comments as well – having spent last 20 years in the communication industry in India. My two cents on subject:

PR courses & degrees help understand theory – but practice gives it grounding. Research in PR pans across so many verticals now including the latest fad of social media & its ubiquitous effects on organizations & marketing campaigns.

In my limited experience of 20 years in India having worked in News Reporting, PR Agency & Corporate Sector and currently as an independent consultant – lack of professional programs in PR education in India is not helping create talent pool. Students get enamoured with TV, Radio & Film shooting in communication programs at Indian universities – few pursue PR as a full time program. It’s a chicken-and-egg kind of situation – lack of students don’t permit colleges & universities to offer it as a full-time course and lack of courses don’t attract students. The approach of regulatory body – University Grant Commission (UGC) which needs to approve the same is also not helping either.

Am given to understand that UGC doesn’t recognize Public Relations as a Bachelors or Masters’ INDEPENDENT program – it has to be clubbed with Arts courses, for e.g. you can pursue – Bachelors of Arts (Public Relations) or Masters of Arts (PR) though a lot of private colleges are offering them. For those who are inclined to pursue PR as a professional program, there is no recognized college|univ offering the same – its an elective in Masters – Mass Communication where focus is on Journalism – Print | TV | Radio | Advertising & PR is an elective.

Another dimension for PR education not being very encouraged in India & Asia has been the rather low academic insights into this nascent industry and its recognition with the academia and industry. I am a member of Asian Media Information & Communication Center, Singapore for last 5 years and have been pushing them to include Public Relations as a theme in their conference, research, publications etc.

Have presented a paper at 2012 AMIC conference in Kuala Lumpur on “Social Media, PR & Journalists – Issues of Trust: case study of India & Malaysia”; “Ethical Dimension of Media Industry – case study of India” in 2013 at Indonesia and presently working on a paper for 2014 in Bangkok. Very grudgingly & reluctantly AMIC approached the subject and accepted but there is hardly any representation from the Indian PR professionals and my attempts to get them to partner with Mudra Institute of Communication or engage with corporate communication team in large companies like Reliance, Tata, L&T, GMR, Jindals, Birla, ICICI Bank etc got limited attention.

As a PR professional running my own consulting firm in Hyderabad – my attempts to study PR has been really uphill task since no Indian university offers any mid-career program for experienced professionals in PR. US universities offering these programs come at a very steep price and one needs to quit jobs & family and pursue the same there. In Europe, MSCom offered by USi, Lugano was the program I was very keen to pursue but couldn’t due to lack of financial support. Again, except one Indian student who pursued this program, nobody else even knows about the same. Singapore Management University offers the same program but they don’t offer visa to pursue the program for Indian students – had applied, paid application fees and then had to abandon the same.

Public Relations in India is still long way from being accepted professionally as a profession & career despite having over 10000 people working & lot of PR association & events taking place. I am handling companies in start-up stage to $1billion stage in IT, Healthcare, Energy, Realty – the understanding at Media|Client end of PR is abysmally low & for some companies & their managements, it’s all about “Managing Media” and a stand-alone function. The integration of PR with Marketing, IT, HR & Administration, Finance, Technical & Project departments is still at a nascent stage and lacks maturity. I hope this changes for the better & quickly!!

Athena Group, East Coast Energy employees support Uttarakhand relief operations

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Hyderabad, July 9, 2013: Athena Group, East Coast Energy & their associate companies extend their financial assistance of Rs 23 lakh to mitigate the suffering of the victims of flash floods and heavy rainfall in Uttarakhand. Over 500 employees of the group companies voluntarily contributed one-day salary to this noble initiative.

In this most difficult period of human calamity, Athena Group, East Coast Energy and its associate companies would like to support Ramakrishna Mission, which has been requested by National Disaster Management Authority to conduct the relief & rehabilitation mission owing to the magnitude of the mayhem at Uttarakhand. Enthused by the employee’s gesture, the management also volunteered to match their contribution and support this initiative.ImageImage.

At a brief interaction, the senior management and employees handed over a cheque of Rs 23 lakh at the Hyderabad office to Sri Swami Purnabodhanandaji from Ramakrishna Math – Hyderabad as our contribution to this massive rehabilitation mission.

Mr. T V Krishna, Vice Chairman said “As a responsible corporate citizen, we are committed to contribute to local communities and well-being of their citizens. Overwhelmed by magnitude of the mayhem and destruction caused by the flash floods, we extend our support to Ramakrishna Math with our small contribution to help a larger cause and particularly the flood victims and rehabilitation in the Uttarakhand region..

We seek the support of the local media in Hyderabad to highlight the contributions of these 500 employees who voluntarily came forward to support the rehabilitation and relief operations being undertaken by Ramakrishna Mission.

Ramakrishna Mission is known for its self less service to mankind through their massive relief operations undertaken by them in India, Burma, Bangladesh and Sri Lanka in earlier calamities and hardships. The relief works are being undertaken by the Mission in the affected areas through its Kankhal (Haridwar) center with the relief camp having been established at Agastya Muni, about 25 kms from Rudraprayag. We hope the efforts of Ramakrishna Mission will provide the much needed relief and succor to the victims of the flash floods and devastation it caused at Uttarakhand and our small contribution comes handy in this relief mission.


‘Media has breached citizens’ trust, but all is not lost’ | The Hindu

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‘Media has breached citizens’ trust, but all is not lost’ | The Hindu 

Interesting debate on the Media Industry with senior-most journalists and media commentators of the country at the Sixth Union Debate of the National Law School of India University (NLSIU) – Has Indian media breached the Trust of Citizens?

Its so timely and appropriate for my research paper for 22nd Annual AMIC conference at Universitas Gadjah Mada, Yogyakarta, Indonesia in July on the topic of Ethical Dimension of Media Industry – an Indian Perspective.

My paper attempts to understand if the burgeoning growth  of the media industry in India over last two decades in print, TV & online media with rising advertising revenue leading to the ethics of functioning of a media organization becoming the first casualty. Also in this process, is advertising revenues distorting editorial judgement as well.

Since this needs to be seen in the context of India joining the global economy in 1990s and the transition of our society from feudal to modern – the issue of media ownership patterns and cartelization in the industry has a bearing on this transition. Also, one needs to observe that the role of regulation on the print is exercised by Press Council of India but the television and online media don’t come under their purview yet and being vehemently opposed by the industry.

Another important dimension is the need for minimum qualifications for journalists as being recommended by Justice Markandey Katju, Chairman – Press Council of India but not finding favour from the media community. However, since Indian democracy is passing through this transition – a fair, transparent and free media is the cornerstone of democracry and is required at any cost. How we navigate these turbulent times with cartelization, changing media ownership patters, rising advertising revenue-based media industry will be a healthy challenge for our country.

Written by schelluri

May 30, 2013 at 3:33 pm

Falling media standards or moral policing

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Shun moral policing, media told – The Hindu.

This is the theme of my next paper for 23rd annual AMIC Conference in July at Indonesia.

Am trying to establish that with the growing proliferation of media (newspaper & TV channels) over last 30 years (1980-2010) & changing ownership pattern with politicians & business houses picking up ownership in them – there is a perceptible dip in ethics and reporting standards.

The advertising budgets also increased in this period and hence their clout and influence started clouding the editorial judgement in newsrooms. With marketing budgets going up and sponsors pushing newer boundaries in newspaper & TV channels during this period – the pressure of survival; one-upmanship and competition is lowering the bar with every passing year. If one was to bring the lack of training in newsrooms into the above hypothesis – the deduction of dipping standards and ethical reporting is a bygone conclusion.

The onslaught of digital media and citizen journalism has helped reach larger audience – quicker and without geographical boundaries. While this helps news travel faster and larger audience when its good – the reverse is much faster when there is bad press and collateral damage is much higher. The other problem with social media publishing vis-a-vis traditional media is the issue of lack of validation of news content and editorial content not being checked in news rooms akin to traditional news room.

Look at how recent Boston blast led to large global news media houses also jumping the gun and pushing the boundaries of digital media in their quest for Breaking News & First to Report and in the process leading to false rumours and creating panic. The FBI & Boston Police had to counter these news reports as published by CNN & Associated Press and try to calm the situation. Read the story that appeared in The Hindu on this issue – http://www.thehindu.com/news/international/media-missteps-after-blasts/article4630987.ece

Is news consumption patterns changing in this period is also another dimension that one needs to explore – the attention span is falling and media organisation approach to news dissemination is changing with Business of News falling at the altar of ethics, standards, regulation. This is a serious issue with changing ownership patter, rising marketing clout and media proliferation pushing the organisation to revisit how they look at news dissemination in India and globally..


This is from the wordpress as related articles and press releases but closely resemble my blog and hence am updating it with them – Happy Reading!!



Written by schelluri

April 19, 2013 at 1:41 pm

Do Journalist also need basic qualification??

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Justice Markandey Katju – Chairman, Press Council blog on Journalists need qualification (http://justicekatju.blogspot.in/) – A commentary on the same..

A great initiative that has been overdue for a long time.  As a former journalist with Times of India, Indian Express & Deccan Chronicle and now an independent communication consultant for clients – I feel it’s imperative that some basic qualification is required to write a story or report an event.

Despite an MA -Economics from Univ. of Hyderabad, used to be wary while reporting on economic or business issues and consult with seniors during my reporting career. Today, when I meet business reporters in leading dailies – feel sad at their competency levels and understanding of macro issues, RBI policy, GDP and other subjects but they write with gusto – unquestioned by the publication and at times, make a mockery of themselves and their shallow understanding of the issue.

With an onslaught of new media houses coming up in addition to those already present – it’s more a numbers game than a talent issue. In Hyderabad for example, there are 18 TV channels in Telugu – if you see the profile of these reporters – their stories or style of reporting is obvious and hence the viewership. There is hardly any TV channel that has a proper content plan but they run 24×7 news channels and keep showing the same piece over & over again.

Also, the lack of basic qualification merits higher attention especially when the reportage causes great damage to an individual or firm with an

inaccurate report with some damaging visuals that have been fabricated. Unfortunately, it’s the responsibility of the victim to prove his innocence – the issue of rejoinder or clarification is getting lost in the process. The sheer lack of a redressal mechanism for someone whose reputation has been damaged by a wrong news report makes it even more difficult and at times painful to trust the media house or reporter. 

Clinical Trials, Microfinance, SEZs, Power Sector, Aviation, Telecom are some of the areas where my clients operate and I am always at wits end to explain how the media works with the clients since irresponsible reporting is the default norm. TV channels run havoc with stories and visuals that have not been corroborated or cross-checked with the other party – basic minimum requirement and client then either resort to ignore the report or find ways to “Manage” the media in their own fashion.

The job of a communication consultant gets very difficult to operate in these circumstances and hence am keeping away from media relations purely on account of this lack of basic qualifications to report.

Take the issue of energy crisis in Andhra Pradesh – 4-6 hours of power cuts imposed in metros and longer duration in villages. The media reporting is only on power cuts, problems faced by citizens and farmers and closure of SME and how thousand are rendered jobless due to power cuts. Not a single TV channel or newspaper makes an attempt to get to the root cause of power cuts – why is there no generation happening in Andhra and what happens to the large number of projects that are “in hibernation” unable to generate despite getting requisite mandatory & regulatory permissions.

The media is not keen to understand why projects are being stalled by activists, environmentalists and farmers and generation coming to stand still in Andhra. A celebration of disruption called “Bhutalli Panduga” OR Festival of Mother Earth was organized in Sompeta, Srikakulam District by National Alliance of People Movement – AP Chapter to celebrate the success in stalling the 2640 MW coal-fired power project and it completing 1000 days. A three-day conclave with different academics, films, radio plays and the works were organised celebrating disruption – media coverage was huge in local dailies. Not a single daily questioned what is the need for this three-day conclave, where are the funds coming to organise such a large event – power for the function etc OR is stalling a power project call for such celebration??

With over Rs. 75000 crore being invested in projects in India from Nationalised  PSU banks and equity coming from promoters and some global PE firms – all currently stuck due to lack of political will, red-tapism and mindless agitation & protests by green groups – there is no power projects taking off the ground. The banks will not question Govt. inaction or lack of policy inaction; promoters are scared lest further delay is added to their project and hence don’t talk in public for and the red-tapism and bureaucratic delay adds to the delay and the media is laughing & enjoying the fun from sidelines.


Just now there is a report of Credit Suisse, a rating agency downgrading Tata Power Mundra project since the tariff hike sought by the company due to bringing imported coal from Indonesia is unlikely to get sorted soon and hence losses of over Rs. 1500 crore  will mount on the company.

(Read: : http://www.firstpost.com/fwire/credit-suisse-downgrades-tata-power-shares-fall-656970.html)


A SC bench of Justices HL Dattu and Ranjan Gogoi said recently: The moment a power project is to start, litigation is filed in court. If initially, the project cost is Rs 1000 crore, it escalates to Rs 10000 crore over the years and tax-payers money is wasted. They go on add – No one wants power plants, but everyone wants bijli.”

(Read: http://articles.timesofindia.indiatimes.com/2013-01-25/india/36546959_1_power-projects-kudankulam-nuclear-power-plant)

Every sector has a minimum qualification as you rightly pointed out but journalism profession needs none but they have the right to question how a company or govt. could start some work \ project without getting the minimum qualification to execute the same. Lack of understanding and nowadays, willingness to understand also and the pressure of one-upmanship, pressure of advertising & TRP ratings are bringing a lot of disrepute to the profession. 

As a former journalist and now an independent communication consultant – it pains me to see the profession withering with such blatant violation of basic rules to function. Hope your attempt garners sufficient support and some amount of basic guidelines are put in place for the profession to become truly Fourth Pillar and not medium that doesn’t get ample respect